Pro-formula Cleansing Milk 5 litre

Lofty Cleansing Milk (5 Litre – Professional Size)
A gentle yet deeply effective cleansing solution trusted by Pakistani beauty professionals for over 20 years.

This creamy cleanser effortlessly removes makeup, oil, and daily buildup without drying the skin — making it ideal for all skin types, even sensitive or acne-prone. Its smooth texture glides on easily and rinses clean, leaving the skin fresh, soft, and perfectly prepped for the next facial step.

Professionals love its salon-friendly 5L size that goes a long way and delivers consistent results every time. Clients appreciate how it instantly makes their skin feel clean, calm, and hydrated.

Formulated to be pH balanced, it helps maintain the skin’s natural barrier, preventing tightness and irritation. Infused with pre-biotics, it supports a healthy skin microbiome, reducing sensitivity and promoting long-term skin health.

If you’re looking for a reliable first step in your facial routine — one that your clients will feel the difference in — Lofty Cleansing Milk is a smart, professional choice.

1. Gentle Yet Deep Cleansing
   Professionals value its ability to remove makeup, oil, and impurities without drying the skin. Clients feel their skin is left clean, fresh, and soft — never tight or stripped.

2. Suitable for All Skin Types
   Its mild, creamy texture makes it safe for every skin type, including sensitive, dry, and acne-prone. Clients appreciate that it cleanses thoroughly without causing irritation or redness.

3. Prepares Skin for Facial Steps
   An ideal first step in any facial routine, it clears away buildup and leaves the skin balanced. Professionals find it helps the skin better absorb scrubs, serums, and masks that follow.

4. Non-Greasy and Easy to Rinse
   It glides on smoothly and wipes off easily with a sponge or cotton. Clients love the light, non-greasy after-feel that makes the cleansing experience pleasant.

5. Salon-Friendly and Cost-Effective
   Its 5-litre professional size lasts through many treatments, making it economical for busy salons. Experts rely on its consistent quality, and clients return for that familiar Lofty clean.

6. pH Balanced for Skin Harmony
   Lofty Cleansing Milk is pH balanced to match the skin’s natural barrier. This helps prevent post-cleansing dryness or irritation, and keeps skin feeling calm and hydrated — something clients immediately notice.

7. Infused with Pre-biotics for Skin Health
   Formulated with skin-friendly pre-biotics, it supports the skin’s natural microbiome. This helps protect against breakouts, sensitivity, and dullness — leading to healthier, more resilient skin over time.

FAQs.

1. Will this cleansing milk remove heavy makeup or oil-based residue effectively?
Yes — Lofty Cleansing Milk has a rich yet gentle formula that dissolves heavy makeup, sunscreen, and oil-based grime without stripping the skin. It’s designed for salon-grade use where thorough yet safe cleansing is essential.

2. My clients have very sensitive skin — will this cause any irritation or redness?
Not at all. It's pH balanced and formulated with mild surfactants and pre-biotics that support the skin barrier. Most professionals report zero irritation, even on clients with rosacea or reactive skin.

3. Does it leave behind any greasy or sticky feel after cleansing?
No — the texture is creamy but rinses or wipes off cleanly with cotton or sponge. You’ll get a soft, fresh finish that clients love, without any residue.

4. Will it work on oily or acne-prone skin, or just dry skin types?
It’s safe and effective for all skin types. For oily or acne-prone skin, it cleans without clogging pores or triggering excess oil production, making it a balanced start to any facial.

5. Is it cost-effective for professional use in busy salons?
Yes — the 5-litre size offers excellent value, and only a small amount is needed per client. You can easily perform hundreds of facials with one pack, making it one of the most economical choices for professionals.